Skift Podcast: Puerto Rico and the Fight for Caribbean Tourism… a must-listen!

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Given their roles promoting tourism on the island, Rivera and Jiménez expressed frustration about Centers for Disease Control and Prevention projections in February that estimated about 20 percent of the population could be infected by the end of the year — a figure they thought raised unnecessary alarm. We should also note that while Rivera said during the August conversation that no babies had been born with microcephaly in Puerto Rico, The Atlantic reported recently that 13 pregnant women with Zika there had miscarried or terminated their pregnancies, and that many of those fetuses had brain damage. Rivera said the tourism organization has shifted some of its marketing focus to travelers for whom pregnancy is not likely to be a priority, including baby boomers and LGBT visitors.

Click here to listen.